Icebachmedia proudly presents their latest film, „The Marcom Engine – DM2.0 Moving Forward.“ This film was specifically created for The Marcom Engine and the grand Serviceplan Event at Wolfgangsee. The film offers a captivating blend of futuristic scenes, automobiles, and a unique fusion of informational content and commercial elements. With an engaging voiceover and featuring protagonist Thomas Dietz, the film takes viewers on an exciting journey. Our goal was to create an immersive experience that will make the viewer feel the process of the TME.

For the annual kick-off we showed an overview of the program, showcase the work to date and show the progress TME made since the start of the transformation program with BMW. We pointed out the true impact for BMW, what the goals of the collaboration are and what the future holds.