The „Built to Last“ campaign video for the Pegador brand was a remarkable project that showcased the power of friendship, discipline, and unity in the lives of a group of friends hailing from a gritty London suburb. The video aimed to inspire viewers by illustrating how these friends faced life’s challenges with unwavering determination, resilience, and a strong sense of togetherness.

For this project, our team embarked on a four-day journey to London, where we handled the entire production process, from pre-production planning to on-site filming, photography sessions, and post-production work and also the contend production for Snips. We meticulously organized every aspect of the project to ensure it aligned with Pegador’s vision for the „Built to Last“ campaign.

The video’s voiceover encapsulated the essence of the campaign, emphasizing the daily pursuit of self improvement, but also underscoring the enduring power of community and the unbreakable bonds of friendship.

The „Built to Last“ campaign video beautifully conveyed these themes and exemplified how unity and friendship can make us stronger, reinforcing Pegador’s commitment to enduring quality and enduring bonds.